Board Tales: How to Win the Room
Welcome to Season 2, Episode 6 of Misadventures in Marketing: Board Tales: How to Win the Room.
In this episode, hosts Peter Farago and Steve Haney delve into how CMO’s should approach meetings with the Board of Directors. Marketing execs get a small amount of time at board meetings to show what they're doing, exhibit progress, communicate blockers or issues in the marketing function, and do it all clearly, concisely and quickly. We dive into our philosophies around transparency, alignment, and building relationships with board members. We discuss our best practices for board dynamics and the significance of presenting data-driven insights to foster trust and collaboration. We outline how we make sure our message aligns with everything the Sales execs present and build trust with the board that the entire GTM function is in sync and aligned. Board presentations can be a precarious ride for CMOs, but sticking to basics and direct communications ensure successful outcomes everytime.
About Misadventures In Marketing
The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.
Listen: https://mim.captivate.fm/
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LinkedIn: https://www.linkedin.com/company/amasf/
Hosts: Peter Farago and Steve Haney
Marketing: Ian Robinson-Lambert
Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas
Consulting Producer: JulieAnn Bornales
Content Producer: Rinita Datta
We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.
