Building a Web Agency That Lasts
Welcome to Season 3, Episode 3 of Misadventures in Marketing: Building a Web Agency That Lasts.
In this episode, hosts Steve Haney and Peter Farago welcome guest Eric Weidner, a seasoned marketing professional who has built and run a successful web agency for the last 30 years. Traversing multiple technology waves since the internet boom of the 90’s, Eric shares his experience adapting to new business models, new technologies, and new devices over the decades. With a special focus on the pharma and biotech sectors, Eric covers his journey from a web agency founder to a specialized marketer. Particular focus is placed on how to navigate the regulatory environment of building websites for pharmaceutical companies. We also dive into the intricacies of building a website in the modern era that is tuned for AI bots, as well as SEO, as well as humans. Even in today’s AI-swept world, an organization’s website still remains a vital component and needed asset of a company’s marketing success.
About Misadventures In Marketing
The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.
Listen: https://mim.captivate.fm/
Facebook: https://www.facebook.com/AMASanFrancisco/
X: https://x.com/AMASanFrancisco
Instagram: https://www.instagram.com/amasanfrancisco
LinkedIn: https://www.linkedin.com/company/amasf/
Hosts: Peter Farago and Steve Haney
Marketing: Ian Robinson-Lambert
Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas (Creative Comms)
Consulting Producer: JulieAnn Bornales
Content Producer: Rinita Datta
We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.
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