You Got the CMO Job. Now What?

In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore the intricacies of starting a new CMO role, particularly within technology startups. They discuss the importance of understanding company dynamics, building trust, and the balance between strategic thinking and relationship building. Through personal anecdotes and case studies, they highlight the challenges faced in legacy companies and the need for innovation. The conversation emphasizes the significance of adapting to company culture while driving growth and change. They explore the importance of leadership, company culture, and adaptability in navigating these challenges. The discussion also emphasizes the significance of personal growth, the balance between learning and earning, and the need for a proactive approach in professional settings. Through examples from major tech companies, they highlight the lessons learned from both successes and failures in their careers.