Serving Yourself with Self-serve Products

In this, the 6th episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss the sales motion called Product-Led Growth (PLG). Why is this business function in Marketing? What are the differences between sales-led and product-led motions? What role do your pricing strategies play in a successful PLG motion? And what factors determine whether a software start-up should adopt a PLG model at all? Customer journeys, segment-based marketing, accurate metrics, and brand all play a part in making this SaaS-based approach to customer acquisition successful.